MediaBank CEO Wise Discusses New Cross-Channel DSP AdExchanger.com - August 20, 2010 Mediabank announced yesterday that it has launched a demand-side platform: "M|Buy DSP will be a central console through which national advertisers can order buys on local TV, print, radio, out-of-home, digital, and other advertising." MediaBank Launches 'DSP' For Analog Media: Ushers In 'Audience-Buying' For Print, Out-of-Home, Etc. MediaPost News - August 20, 2010 MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves on Madison Avenue ever since going up against Donovan Data Systems, is now taking on the entire media-buying - and selling - world. Less than two months after the company tapped online industry vet Bill Wise as CEO, the company is going where Google recently, and a host of well-capitalized online-based media-buying exchanges failed in the period leading up to the first dot.com bust: It is launching a system that advertisers and agencies can use to buy traditional media, and ultimately digital media, online. Media Industry Veteran Bill Wise Joins MediaBank as CEO PRNewswire - June 1, 2010 Former Top Executive at Yahoo!, Right Media and DoubleClick Brings Unparalleled Expertise To Establish Company as Leading Operating System for Media Buying. MediaBank Taps Former Yahoo/Right Media Exec As New CEO MediaPost - June 1, 2010 In a move that may signal a new direction for the venture capital backed media buying processing firm, MediaBank has hired online exchange veteran Bill Wise as its new CEO, replacing Brad Keywell, one of the venture capital executives who oversaw the MediaBank's entry into the marketplace, which handles all the back-office functions for Madison Avenue, including the processing of media buys. Yahoo Display Ad Boss Bill Wise Lands at MediaBank Wall Street Journal/All Things Digital - May 31, 2010 Yahoo veteran Bill Wise, who left his job running the Web giant’s display ad platform unit this spring, has a new gig: He'll be CEO of MediaBank, a Chicago-based ad technology company. Updated: Right Media's Bill Wise Leaving Yahoo Paid Content - April 22, 2010 Bill Wise is leaving Yahoo (NSDQ: YHOO), paidContent has learned and the company has confirmed. Wise, who was president of Right Media when Yahoo acquired the company, has been VP of Yahoo's Display Ad Platforms, including APT and Right Media. Wise will be leaving "to pursue the next phase of his career," a Yahoo spokeswoman said. The Pursuit of Proof: New cross-media analytics are providing a clearer picture of which ads work, and which don't MediaWeek (requires Acrobat Reader) - April 5, 2010 Media departments are no place for guessing. With millions - even tens or hundreds of millions - of dollars at stake, clients want hard data showing that their budgets are being well spent. And yet for too long, media executives have been forced to rely on indirect information to judge a campaign's post-buy effectiveness. Agencies Losing Cards In High-Stakes Ad Game ADOTAS - March 26, 2010 Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies - even the biggest multinationals - are still operating with systems more closely linked to the 1970s than the 21st century. In High-Stakes Ad Game, Agencies Losing Cards MediaPostBlogs: Online Media Daily - March 25, 2010 Ad agencies are risking obsolescence. In a business world driven more by interconnected data ecosystems than ever before, many ad agencies -- even the biggest multinationals -- are still operating with systems more linked to the Seventies than the 21st century. Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture ADOTAS - March 4 , 2010 Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it's software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank's O|X and A|X Suites would be the best-suited platforms from which to buy and analyze both traditional and digital media. ---