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8 Myths That Haunt Online Marketers
iMedia Connections - November 17, 2008
Introduction and Myth 1 - Sure, you've heard it all before -- but is everything we hear right? We asked digital media experts to go against the grain and debunk some commonly held wisdom about the business. Some of these truisms used to be true but are no longer; others are legacies of the traditional advertising world. And one of them might depend on whether you're on the client or agency side of the table.
How many of these theories do you think are ready for the trash heap?
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MediaBank CEO: We Are "Future-Proof"
ADOTAS - October 20, 2008
ADOTAS EXCLUSIVE - MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick.
ADOTAS: I understand you have been working on MediaBank for about 15 years now. What is your professional background and that of the company?
BRAD KEYWELL: MediaBank was founded almost three years ago and has since built the first-of-its-kind digital media buying platform, MediaBank O|X, which incorporates not only every stage of the media segmentation and buying process but also includes every form of digital media (display, search, mobile, and more).
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Media Buying's Biggest Threat: Status Quo
MediaPost's Media Daily News : Commentary by Greg Koerner - September 22, 2008
In 1975, my father was the executive in charge of sales at IBM in northeast Ohio, then a thriving business epicenter. The world still considered the electric typewriter the greatest advancement in word processing, and IBM was preparing to deliver its second generation Selectric model. more >>
MediaBank Readies Interactive TV Buys
MediaPost's Media Daily News - September 19, 2008
The CEO of MediaBank, which provides systems that allow buyers and sellers to conduct automated transactions, said Thursday that the company has the technology in place to process interactive TV ad buys. But the cart is essentially being placed before the horse, since advertisers aren't ready to use the system.
"We want to be one of the main facilitators that help advertisers use interactive TV once interactive TV is ready for advertisers," said Brad Keywell, who spoke before an industry gathering to discuss the emerging medium.
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TVB: ePort System Facilitates Millions In Ads
MediaPost's Media Daily News - September 5, 2008
The TVB said Thursday that its efforts to make electronic transactions the industry norm are picking up steam. The trade group said the ePort system it developed has now facilitated some $100 million worth of orders advertisers have sent to stations. more >>
Teaching Old Advertisers New (Media) Tricks
Contentinople-Networking the Digital Media Industry - August 22, 2008
It's increasingly clear that the growth of new media will be dependent on advertising. But new digital advertising approaches have been hampered by the lack of consistent metrics and the ability to consolidate ad buying across the board.
Advertisers and media buyers want to reach their key demographics, and have no innate fondness for one medium over another, whether it's old media or new.
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Q&A with Brad Spirrison, Windy City tech icon in the making
Chicago Cubed - June 29, 2008
CC: What Chicago-based tech-related companies do you see as being poised for tremendous growth over the next five to ten years?
Spirrison: There are a number of companies based at 600 W. Chicago (old Montgomery Ward Building) started by the same pool of entrepreneurs that seem to have a pretty successful business model. InnerWorkings is already public, Echo Global Logistics just filed and a third - MediaBank - just raised $30 million in venture capital.
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Software That Tracks Ads On the Web
BusinessWeek Chicago (pg. 43) - May 2008 issue
Podcast, Vol. 44: MediaBank Nets $30 Million, Ifbyphone
MidwestBusiness.com - April 18, 2008
MediaBank Raises $30 Million in Challenge To Donovan
Media Daily News - April 14, 2008
Banking on MediaBank
Chicago Sun-Times - April 14, 2008
Yahoo's Koerner Joins MediaBank
Online Media Daily - April 2, 2008
Yahoo Loses Industry Vet To MediaBank
ADOTAS - April 2, 2008
On The Record: Brad Keywell, MediaBank
Media Daily News - March 14, 2008
Automated Ad-Buying System is Debate No. 1
AdWeek - March 10, 2008
Digital Buyers Lament Ad-Buying Process, Seek Guidelines
Media Week - March 10, 2008
MediaBank Signs Long Term Agreement with Empower MediaMarketing
MediaBank Diversifies Client Roster and Demonstrates Scalability of MediaBank O|X with New Account Win
Chicago - December 10, 2008
MediaBank Partners with IAB to Set Standards For Interactive Media
Founding Member of IAB Program to Improve Digital Advertising Efficiency
Chicago - December 5, 2008
MediaBank Is First Media Management System to Partner With Ad-ID
Partnership Allows Advertisers and Agencies to Significantly Improve Operating Efficiency
Chicago - November 24, 2008
MediaBank Integrates with Mediaguide to Enhance Radio Advertising Management
Partnership Transforms Radio Advertising by Increasing Transparency, Accessibility and Control
Chicago - November 17, 2008
MediaBank Acquires Mediaplex Systems
Acquisition of ValueClick Technology Division Further Elevates MediaBank's Platform and Provides Clients Even Greater Competitive Advantage.
Chicago - October 20, 2008
MediaBank's Ben Galbraith to Speak at JavaOne Conference in San Francisco
Recent Addition to MediaBank's Executive Team Demonstrates the Power of Modern Java
Chicago - May 5, 2008
Ted Leonsis Joins MediaBank Board of Directors
Former AOL Executive Further Strengthens MediaBank's Leadership Team
Chicago - April 30, 2008
MediaBank Introduces Advanced Web Analytics Solution for Advertising Industry
Chicago - April 28, 2008 PRNewswire
NEA Deposits $30M More in MediaBank
Dow Jones VentureWire - April 22, 2008
MediaBank Secures $30 Million in Funding from Leading Venture Capital Firm
Chicago - April 21, 2008 PRNewswire
MediaBank's Anne Marie Checcone Speaking at Newspaper Association of America's NEXPO Conference
Chicago and Washington, D.C. - April 10, 2008
MediaBank Expands Digital Expertise, Names Greg Koerner Chief Sales Officer
Chicago - April 01, 2008: 23-year Industry Veteran and Former Top Yahoo! Executive Joins MediaBank
MediaBank Introduces First Integrated Digital Media Management System
Chicago and Orlando - March 4, 2008
Business Solutions - Counting More Than Clicks
The Wall Street Journal - October 22, 2007
TECH MATTERS | MediaBank developing an operating system so agencies know if their efforts are working
Chicago Sun Times - August 27, 2007
INDUSTRY NEWS
INVIDI Taps Scanzoni, Scheppach, Manning for BoardAnnounces creation of a four-member advisory board that will provide guidance on advanced advertising initiatives
Survey: Magazine Subs Vulnerable in Hard TimesForrester Research has bad news for publishers who hoped that in tough times, people would continue to spend on relatively affordable purchases like newspaper and magazine subscriptions.
eMarketer: TV Should Follow Video Viewing HabitsU.S. TV advertising spending will decline 4.2 percent to $66.9 billion in 2009, according to the latest projection by eMarketer.
BIA: Radio Revenue Expected to Drop 7% This YearOne day after the recession was officially declared, BIA Advisory Services, a subsidiary of BIA Financial Network, delivered a somber forecast for the radio business.
Nielsen Lines Up Nat Geo Channel for New Ratings ServiceNielsen has lined up its first customer for second-by-second ratings data, hashing out a deal with National Geographic Channel that would allow for a more molecular-level analysis of consumer viewing behavior.
Set-Top Box Service DigitalPlus CommercializedNielsen Media Research has officially commercialized its set-top box audience analysis service, known as DigitalPlus, with the signing of its first customer, Washington, D.C.-based National Geographic Channel. Nielsen is now out in the market calling on other prospects.
Clio Awards Open for SubmissionsThe Clio Awards Festival, one of the world's most recognized international advertising and design competitions, will begin accepting submissions at clioawards.com today.
Lerwill Out as Aegis' Chief ExecutiveIn an unexpected move, Aegis Group today said its chief executive, Robert Lewill, would exit his post at month's end.
Will Marketing, Advertising Continue to Fall Together?If you want to know what the current economy holds in store for the advertising industry, you might consider what happened after Galileo made his famous climb to the top of the Leaning Tower of Pisa in 1590. Dropping two cannonballs of unequal weight, the scientist proved that gravity exercises the same effect on everything. Hence, a modern corollary for marketers: When the economy takes a fall, advertising tends to fall right along beside it.
Mobile Ad Spend, Marketing On Hold for '09?The day after Thanksgiving, J.C. Penney customers were roused with a wake-up call. The service one might find at most high-end hotels was provided free of charge as part of a Black Friday mobile marketing push. Consumers were invited to go to JCP.com and sign up for the call, along with SMS shopping tips and sales alerts.
Sponsors in HBO's CornerHBO believes the Dec. 6 Oscar De La Hoya-Manny Pacquiao pay-per-view event still has all the makings of a “megafight,” KO’d economy be damned.
Auto Sales, Search in DeclineTotal North American auto sales are down 32 percent from October 2007 to October 2008 with November’s sales forecast not showing much improvement.
Study: Business-to-Business Media Shows Three-Year DeclineThe slumping economy and ongoing reader and advertiser shift to online sources continue to impact business-to-business media, which held their revenue flat from 2005 to 2007, according to American Business Media’s “ABM Financial Trend Report, Three-Year Analysis, 2005-2007.”
Senators Pushing for Return of Fairness DoctrineThe Fairness Doctrine, which forced broadcasters to offer equal time to both sides of controversial issues, was abolished in 1987, paving the way for talk radio to take the opinionated -- and popular -- form it has today.
Nielsen: DTV Unreadiness Barely DecreasesThe number of U.S. households that are completely unready for the Feb. 17, 2009 transition to digital TV barely decreased between October and November.
eMarketer Drops '09 Web Revenue ExpectationsOnline ad spending will climb by 8.9 percent next year, from $23.6 billion to $25.7 billion. Back in August, just prior to Wall Street’s meltdown, eMarketer predicted that spending would surge by 14 percent in 2009
MediaCom Makes Six Senior AppointmentsStephen Allan, worldwide CEO of WPP Group's MediaCom, is rapidly assembling his global management team, revealing six senior appointments, including the promotion of David Kyffin to global chief ROI and direct marketing officer. Separately, Mick Mernagh has been named global chief insight officer.
Nielsen: TV Viewing Hits All-Time HighTV viewing is at an all-time high. According to Nielsen's second A2/M2 Three Screens Report the average U.S. home had the TV set turned on 8 hours and 18 minutes per day, a record high since Nielsen began measuring TV in the 1950s.
AHAA Slams Arbitron for Ignoring PPM ConcernsThe Association of Hispanic Advertising Agencies wrote to Arbitron on behalf of its member shops late last week chastising the radio ratings company for ignoring concerns it spelled out more than two months ago about the composition of the listener panels in markets where it deploys the portable people meter.
Is the End Near for Display Ads?Digital media buyers have been trying to kill the banner ad for years. Now, it appears, the recession might just finish the job for them.
NCC Connects the SpotsEven with the influx of political capital, local cable ad sales caught a case of the yips in the third quarter of 2008, as automotive and financial services sputtered. And yet, as the local marketplace continues to misfire, the spot cable firm NCC has quietly reached a major milestone, landing $1 billion in sales for the first time in its history.
Nielsen Challenges Arbitron’s Radio-Ratings MonopolyAfter a year of battling minority groups, clients and federal authorities to get its portable people meter into major radio markets, Arbitron faces a new challenge as Nielsen Media Research sets its sights on ending Arbitron’s decades-old monopoly in the field.
Agency Trio Takes $400 Mil. MillerCoors Media BizMillerCoors said it has hired MC Media, a new unit being created by Draftfcb, Initiative and Kinetic, to handle the client's consolidated media chores following a review.
Crispin, Plum TV Intro 'Mr. Internet'Crispin Porter + Bogusky and Plum TV are launching their first co-production over Thanksgiving Day weekend, Mr. Internet, a 30-minute show hosted by vp, group creative director Dave Schiff that aims to be the Talk Soup of Web culture.
Domestic Auto Spend Stalls in '08U.S. automakers are making little headway in their efforts to secure a federal aid package of $25 billion, and as the threat of bankruptcy looms for General Motors, there is little doubt that the domestic auto category is going to take an even greater hit in 2009.
Wall Street Analysts Downgrade Arbitron StockA pair of Wall Street analysts on Wednesday (Nov. 19) downgraded Arbitron stock following the announcement from The Nielsen Company Tuesday (Nov. 18) it would measure audiences for Cumulus in 50 small markets. Clear Channel also signed a contract to have its stations in 17 of those markets measured. Still, the analysts see Arbitron as a good investment.
Nielsen Cancels 2009 Client MeetingBlaming the economy, Nielsen told its clients Wednesday (Nov. 19) that it was canceling its 2009 Client Meeting on Audience Measurement, scheduled for March 11-13 in Las Vegas.
eMarketer: Bandwidth Could Curb Online Video AdsVideo data is the prime mover behind big increases in Internet bandwidth usage.
HP Unit Eyes Three Companies in Global ReviewHewlett-Packard has cut to three holding companies in its review of global marketing services for its technology solutions group, sources said.
MRM Creates New Production Unit 'Supply'MRM Worldwide, the Interpublic-owned digital shop, has created a new production unit called MRM Supply that will specialize in large-scale digital projects and platform distribution for clients and agencies around the world.
Cached at: 1/6/2009 4:32:30 PM
