IN THE PRESS
FOR IMMEDIATE RELEASE
MediaBank Announces New Global Stage
Expansion into European and Other Markets Follows Firm Entrenchment Throughout North America
Chicago, IL, December 14, 2010 - In a new phase of company growth, MediaBank, a leading operating system for the advertising industry, has announced a new global stage of its media management technology beyond North America. The offering will be available first in Europe—with a first release in the UK, which will be publicly available in late 2011.
Further European expansion will include Germany, France, Spain and Ireland, followed shortly by Asia Pacific, Latin America, and other emerging markets.
MediaBank, which has drastically disrupted the North American agency operating system industry in four short years, looks to do the same abroad. "The landscape we faced in North America three years ago is similar to what we see globally – the agency world needs innovation and technology to help keep up with their ever-changing business," said Bill Wise, CEO, MediaBank. "We are truly excited about bringing our innovation and coupling it with local technology providers to best serve the agency marketplace."
The new global presence will be crafted to fit the unique needs of each regional market. To achieve this goal, MediaBank will create strategic partnerships with, and acquisitions of, leading media management businesses worldwide. As such, MediaBank is launching a new MediaBank partner program for global media technologies; organizations wishing to participate are invited to e-mail globalpartners@mbxg.com to begin the discussion.
MediaBank will also develop new platforms tailored specifically to particular regions, built largely on existing MediaBank technology.
"There's an amazing level of global innovation in media management technology today, but the key is truly understanding and embracing the local cultures, practices and uniqueness," adds Nick Galassi, President of Agency Systems at MediaBank. "MediaBank hopes to lend its own strengths to regional innovation—with a particular focus on translating each country's own revolutionary software, regional expertise, and demand for cutting-edge media solutions into a best-of-breed media management technology that's truly global, while also deeply immersed in the nuance of local media needs."
Continues Galassi: "In extensive discussions with media industry leaders internationally, we've found a very warm reception to a global MediaBank presence. This is clearly an idea whose time has come."
The push to international expansion comes shortly after MediaBank signed a long-term partnership with Interpublic Group to provide media buying technology services for Mediabrands, announced at the end of October. With Publicis' Starcom MediaVest a MediaBank partner since 2007, MediaBank now provides media management technology in North America for two of the world's four largest advertising holding companies. MediaBank sees international expansion as an obvious next stage.
CEO Wise explains:"With our North American footprint so firmly secure, it was clear to us that we're ready for the next phase of the MediaBank story. That next phase is an international one."
About MediaBank
MediaBank, the operating system for the advertising industry, provides workflow systems, analytics platforms, and agency financial tools that deliver unprecedented levels of cross-media intelligence and efficiency for media planners, buyers, and vendors, at all levels of the market. To learn why MediaBank gains the trust of some of the leading names in media buying today, visit www.MBXG.com now.
Press Contacts:
MediaBank
Abe Mezrich
Director of Communications, MediaBank
646.352.4490
amezrich@mbxg.com
Global Partner Program Contact:
Steve Woolway
Vice President of Sales, MediaBank
917.373.6983
swoolway@mbxg.com
globalpartners@mbxg.com
