IN THE PRESS
FOR IMMEDIATE RELEASE
MediaBank Signs Long Term Agreement with Empower MediaMarketing
MediaBank Diversifies Client Roster and Demonstrates Scalability of MediaBank O|X with New Account Win
CHICAGO (December 10, 2008) - MediaBank, a leading provider of integrated technology solutions designed to help marketers and agencies better manage the end-to-end media buying process, today announced that it has signed a long-term agreement with Empower MediaMarketing. As part of the new relationship, Empower will utilize the innovative intelligence and workflow tools of the MediaBank O|X system across all media types, both analog and digital.
"MediaBank is considered by many to be the advertising industry's most advanced systems company," said Joe Lowry, chief financial officer of Empower MediaMarketing. "This deal reflects Empower's commitment to continue harnessing the most sophisticated media planning and buying software for our growing client base."
MediaBank customizes its solutions to suit the diverse needs of clients such as Empower, an advertising company that specializes in reaching its clients' customers through all media channels. By selecting MediaBank O|X, the industry's most advanced media buying system that incorporates all media on one common database with built-in analytics, Empower can now fully utilize cutting-edge technology to benefit its clients.
"We understand the importance of flexibility and scalability in order to best serve the media buying community, whatever the size and specialty," said Greg Koerner, chief revenue officer of MediaBank. "We are thrilled to have Empower on board and look forward to a relationship helping Empower exceed the expectations from its clients."
MediaBank supports approximately $40 billion in annual media spend on its fully-integrated solutions, which aggregate information from analog and digital media to provide comprehensive insight on campaign performance. By utilizing an open architecture for flexibility, the MediaBank O|X platform adapts to the business and workflow needs of each client, and is able to incorporate new and emerging media types as they continue to proliferate.
About MediaBank, LLC
Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank’s solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types, complemented by the MediaBank I|Q database and data warehousing system. The MediaBank A|X platform provides advanced analytics and predictive modeling, and the MediaBank X|G platform offers a new and innovative way for media buying transactions to take place. For more information on MediaBank, visit: www.mbxg.com.
About Empower MediaMarketing
Empower MediaMarketing (www.empowermm.com) is an advertising company that specializes in reaching its clients' customers through any and all media channels. Empower services include media planning and buying, a full-service digital practice, media-marketing strategy and consulting, and a consumer insights department that offers consumer research, ROI analysis and various proprietary tools. Clients include U.S. Bank, Stanley Steemer, Godiva Chocolatier, Long John Silver's, Bush Brothers & Co., Ashley Furniture, Biltmore, Cincinnati Bell, Clopay Building Products, Humana, Michaels Arts & Crafts Stores, 1-800-CONTACTS, Red Robin Gourmet Burgers.
Contact:
Jordan Rittenberry
Edelman for MediaBank
312-233-1226
jordan.rittenberry@edelman.com
