A|X SUITE

Tracking, reporting of and optimizing historical and in-flight campaigns is essential for marketing success. MediaBank A|X provides state-of-the art analytics of media buying effectiveness, results and more (including ad hoc queries) across multiple media types.

MediaBank A|X brings together technical and interface expertise with deep media industry experience to provide the world’s leading Media Analytics offering. MediaBank prides itself on being able to ingest, normalize and manage data from any reliable data source on earth. And we’ll take the data daily if it’s available.

MediaBank has experience working with hundreds of data sources, including all leading providers of:

• Ad serving
• Search advertising
• Rich media advertising
• Email marketing
• Affiliate networks
• CRM applications
• POS applications
• TV auditing
• Radio auditing
• Media plan development applications
• Internal databases of sales information

MediaBank is building and constantly expanding an ultimately scalable, clustered environment. We only host at Tier-1 hosting facilities with expandable DS3 and greater connectivity to accommodate the needs of both the global agency and the small advertiser.

Plus, every MediaBank A|X client is assigned a technical account manager to provide guidance through the set-up and ongoing tailoring of the service to meet ever-evolving needs.

Agencies and marketers need a solution that can be customized to suit their personal needs and tastes. Like all web services, the interface needs to remember what you’ve done, what your preferences are, and what information you want to see each time you log on.

Features/Benefits:

• Understand how you’re measuring up against your key performance indicators – whether they’re Impressions, Clicks, Conversions . . . or however you determine ROI. 
• Actionable reports, a customizable interface and daily updates, provide a performance enhancing boost.
• Comprehensive Data Source Ingestion for all Online, Offline and Internal Sources
• Standard and Custom Reporting including Best Practice Reporting to Special KPIs
• Advanced Analytics with Market Mix and Predictive Analysis
• Centralized Management through a multi-level, team-based approach
• Ultimately Scalable, High Performance where summary and log-level data is stored indefinitely

It’s critical that teams view the same reports with the same parameters at the same time. And to increase efficiency, MediaBank enables team members to automatically configure, generate and distribute those highly customized reports to everyone that needs to see them.

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